
Embrace the Shift:
Where Humanity Leads, Workplaces Thrive™

“When you Lead with Humanity, Everything Changes.”
-Jessica Booker, Founder & CEO of The Booker DEI Group

Meet Jessica Booker
Redefining Leadership. Shifting Mindsets. Facilitating Culture Change.
I don’t just talk about leadership—I challenge it. I push leaders to move past conditioned habits, stop playing it safe, and step into alignment with who they say they are.
I’ve spent 17 years working with industry giants like PepsiCo, The Coca-Cola Company, Red Bull, and Korn Ferry. I’ve seen leadership up close—what works, what doesn’t, and where most leaders get stuck. Leadership isn’t about titles, managing teams, or playing the part. It’s about making decisions that reflect what you stand for—not what feels comfortable.
I advance leadership that creates real change—not just appearances. I help leaders and organizations cut through the noise, unlearn conditioned habits, and align actions with values—because leadership that only looks the part isn’t leadership. It’s a script, a set of predictable moves that keep the same dynamics in place. Authentic leadership requires alignment between what you say and do and the impact you create.
How you lead affects everything—your people, culture, and impact. You can keep leading the way you always have or shift to something more powerful, honest, and authentic.
I have an MBA from Lindenwood University and a professional coaching certification from George Mason University. I combine strategy with transformation, helping leaders break through limitations, stand up for what they believe, and lead in ways that don’t just check a box—but shift what’s possible.
Leadership is changing. The question is—are you?

Our Mission at The Booker DEI Group
We are here to do more than improve workplaces—we are reimagining them. Our mission is to honor shared humanity, elevate equity into action, and inspire lasting transformation for future generations. Transformation begins within, and together, we create workplaces where:
Every individual feels seen, valued, and empowered.
Leaders inspire with authenticity and bold vision.
Equity is the foundation of resilient, innovative, and thriving cultures.
Our work goes beyond incremental improvements—it’s about setting a new standard for what leadership and connection can achieve.
Our Approach
Sustainable change begins with inner transformation. Leaders who rise to the challenge of growth create workplaces where humanity thrives, values align, and equity becomes more than an expectation—it becomes a leadership standard.
Expand Awareness
Transformation starts within. We guide leaders to examine the biases and belief systems—both conscious and unconscious—that shape their decisions. Self-awareness becomes the bridge from intention to action.
Elevate Connection
Equity thrives where humanity leads. We help leaders build authentic relationships, navigate differences with clarity, and recover from missteps with courage. Connection isn’t just a skill—it’s the foundation of lasting leadership.
Sustain Impact
Transformation isn’t a moment—it’s a commitment. We work with organizations to embed equity into their culture, aligning leadership behaviors and systems to sustain impact at every level. Equity becomes more than a strategy—it becomes the DNA of your organization.
Our Values in Action
Integrity:
Integrity is the cornerstone of conscious leadership. We empower organizations to lead with ethical principles, fostering trust, authenticity, and purpose. It’s the foundation for creating workplaces where people and values thrive.
Authenticity:
Authenticity transforms leadership. We help organizations align with their higher purpose, embrace their unique contributions, and champion diverse perspectives. By fostering environments where every voice is valued and connections are genuine, we create the foundation for collaboration and lasting growth.
Curiosity:
Curiosity sparks growth and innovation. We inspire organizations to explore perspectives with openness and courage, connecting teams to the transformative potential of conscious business.
Courage:
Courage is the catalyst for transformation. We inspire leaders to step into discomfort, embrace growth, and make bold decisions that align with their values and vision. True leadership begins when courage meets purpose.
Connection:
Connection fuels transformation. We guide organizations to build authentic relationships rooted in trust, shared purpose, and mutual respect. When people feel truly connected, innovation and progress naturally follow.

More Than a Leader: A Glimpse Into My World
Leadership is just one part of who I am.
Wedding Day in Sint Maarten

Basking in Bali, Indonesia
Gratitude

Castell de Beliver…Island of Majorca, Spain
Summer in Marseille, France

Leadership isn’t just about what we do—it’s about who we are. Ready to lead differently? Let’s connect.
📧 Email: jb@thebookerdeigroup.com
“Receiving Grounding from the
Tree Tops of Johannesburg, South Africa”